Just Call Me Maxi c1976

Just Call Me Maxi by Max Factor: launched in 1976. Also known as simply "Maxi."

Aquarius by Max Factor c1969

Aquarius by Max Factor: launched in 1969.

Electrique by Max Factor c1954

Electrique by Max Factor: launched in 1954.

ELECTRIQUE by MAX Factor brilliant new fragrance... beautifully gift-packaged! Scintillating Idea: give her the fragrance that kindles the night with excitement.

Primitif by Max Factor c1956

Primitif by Max Factor: launched in 1956.

Geminesse by Max Factor c1974

Geminesse by Max Factor: launched in 1974 . Few younger people know that Geminesse was actually the name of a cosmetics and skincare line put out by Max Factor in 1966.

"All the seeming contradictions of her personality, the sweet side, the funny side, that touch of fireside, the fragrance for her is Geminesse, now you'll know what to get her."

Epris by Max Factor c1981

Épris by Max Factor: launched in 1981.

Épris was represented by Charlie's Angels actress Jaclyn Smith.

"Epris" is the new fragrance introduced by MAX FACTOR. Beautifully packaged in a slim, crystal-like, faceted bottle topped with an oversized silvery cap, "Epris" is a long-lasting, sophisticated, semi-Oriental floral blend."

Trocadero c1938

Trocadero by Max Factor: launched in 1938. Named after the Trocadero nightclub. This perfume was made to be sold exclusively at Hollywood’s most famous night clubs.

Available as "Parfum Cologne", often paired with Max Factor's other perfume Cocoanut Grove and sold in a gift set for $2.00, otherwise sold singly for $1.00 a bottle.

So what does it smell like? I have no notes on this composition, but early ads describe it as lilting, so I imagine it was probably a light, floral aldehyde perfume, with some citrus top notes.

Discontinued, date unknown. Still being sold in 1946.

Cocoanut Grove c1938

Cocoanut Grove by Max Factor: launched in 1938. Named after the nightclub at the Ambassador Hotel.  This perfume was made to be sold exclusively at Hollywood’s most famous night clubs.

Available as "Parfum Cologne", often paired with Max Factor's other perfume Trocadero and sold in a gift set for $2.00, otherwise sold singly for $1.00 a bottle.

So what does it smell like? It has a heavy woody note with undertone reminding of mushrooms.

• Top notes:
• Middle notes: gardenia, chocolate, cepes
• Base notes: woodsy notes, sandalwood, patchouli, vetiver, oakmoss, cedar

Discontinued, date unknown. Still being sold in 1946.