Note: Please understand that this website is not affiliated with the Max Factor company in any way, it is only a reference page for collectors and those who have enjoyed the Max Factor fragrances.


The goal of this website is to show the present owners of the max Factor company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, April 9, 2015

Electrique by Max Factor c1954

Electrique by Max Factor: launched in 1954.
ELECTRIQUE by MAX Factor brilliant new fragrance... beautifully gift-packaged! Scintillating Idea: give her the fragrance that kindles the night with excitement.

Available in the following:

  • Parfum
  • Parfum Cologne
  • After the Bath
  • Bubble Bath
  • Dusting Powder
  • Parfum Creme

Fragrance Composition:

So what does it smell like? It is classified as a slightly spicy floral fragrance for women. It is very delicate.
  • Top notes: aldehydes, lily of the valley
  • Middle notes: carnation, lilac, jasmine, tuberose, orange blossom
  • Base notes: musk, amber, sandalwood


Courier - Volume 44, 1965:
"HYPNOTIQUE for the woman born to enchant men. PRIMITIF for the woman who is every inch a female. ELECTRIQUE as exciting as the first thrill of romance. JONQUILLE for the woman who wants the very best."

Imprint - Volume 21, 1981:
"Whether your personality is Hypnotic or Electrifying MAX FACTOR have a talc & soap to match HYPNOTIQUE Mild, lingering, hypnotic fragrance. ELECTRIQUE Floral , long lasting, electrifying perfume. rom the beautiful World of Max Factor."


Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1981.


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